What kind of brand are you?
36 quick statements. We'll surface the brand archetype you already are — and build a brand system around it.
Question 1 of 36
I'd rather strip a problem down to its simplest form than explore every angle — complexity clouds judgement.
Rate from 1 (strongly disagree) to 10 (strongly agree).
The 12 Network archetypes
The character set we build brands from.
Your match isn't a box — it's a starting point. Every Network brand is built on one dominant archetype and one or two supporting notes, so no two agents end up looking or sounding the same.
The Maverick
"I'll tell you what nobody else will. And then I'll go get the price."
The Advocate
"I don't just list your home. I fight for it."
The Haven
"Home isn't a transaction. It's a turning point. I'll be there for the whole thing."
The Creator
"Every home has a version of itself that stops people mid-scroll. I find it."
The Sage
"I've been in every kind of market. I'll tell you exactly what this one means for you."
The Confidant
"Tell me what this home has really meant to you. Then I'll know how to sell it."
The Friend
"I'll fix the gate, list your home, and still be your mate after settlement."
The Caregiver
"I've held people through harder things than a property sale. You're in good hands."
The Explorer
"I know this land. I'll find the person it belongs to next."
The Enthusiast
"Real estate doesn't have to be stressful. Let's make it something you actually enjoy."
The Curator
"Every home has a version of itself that sells for more. I find it."
The Luxe
"I don't count sales. I remember properties."
