Who are The Good Guys?
James and Lyndon aren’t here to blend in—and neither are we. From day one, our goal at The Network was simple: to build a brand that feels as genuine and approachable as they are.
No fluff, no corporate jargon—just honest, effective real estate with a fresh perspective.
Picture perfect
Forget the stiff, cookie-cutter agent photos. We leaned into imagery that feels real—because it is. We wanted to show James and Lyndon as they are: approachable, reliable, and the kind of people you actually want to work with, so...
We introduced illustrated avatars—playful, personal touches that make their brand instantly recognizable while keeping the focus on their approachable style. It’s not about polished perfection; it’s about building trust from the first glance.
Shades that speak volumes
We crafted a colour palette that does more than look good—it works hard to tell a story. Modern, fresh, and inviting, these shades set the tone for a real estate experience that’s both professional and personable.
From digital touchpoints to physical signage, every colour was chosen to reinforce their message: Real Estate should feel simple, personal, and done right.
Tailored strategy, real results
We didn’t just hand over a logo and call it a day. From refining their lean canvas to defining their niche market, every piece of the Good Guys brand was built with purpose.
The result? A brand that not only stands out but also works seamlessly with their vision: making Real Estate easier, better, and friendlier.
